When it comes to brand promotion, social media marketing is the best option available for you. Without proper marketing, a brand cannot grow. Talking about social media marketing, Instagram is the perfect place for that. Here are the 10 best reasons why your brand should be on Instagram:
1. User count
The first and the foremost reason for your brand being on Instagram is its user count. According to many surveys, it has been observed that social media users spend around 12 billion minutes in this platform on a monthly basis. Instagram provides huge active pool of internet users. Instagram is famous for its massive image sharing network which gives brands a huge opportunity to grow digitally. If you are looking for Gen Z audience, then Instagram is the perfect platform for you. It has users from all age groups which really makes it a great place for businesses.
2. Visual content
If you are looking for a platform to connect with your audience via visual contents, then Instagram is the most suitable place for you. Visual contents are on high demand nowadays because the people are willing to visually share their life experiences and stories with each other socially. You can use Instagram as a platform to showcase your brand’s products and services to your audience. Each and every marketer knows that visual content is the king pin of success. If you want to grow as a brand digitally, you have to share visual content with your audience and Instagram is the perfect place for that purpose.
3. Brand story
Talking about Instagram, it is the ideal place for storytelling. Instagram acts as a supportive platform for brands by helping the B2B brands to get a personality. Telling your brand story is an art form on social media platforms like Instagram. If you want to grow as a brand, you need to connect more with your audience. The first step in this process involves moving away from being self-centered and using just sales-oriented advertisings. Try to connect with your audience via storytelling technique. Storytelling is now a major aspect of social media marketing strategy that will help your brand to grow a lot faster.
4. Conversion rates
When it comes to conversion rates, Instagram is one of the biggest social media platforms having a superb conversion rate. The conversion rate is around 1.08 % which is one of the highest conversion rates among all the social media platforms. The algorithm of Instagram is so good that brands can earn a lot of potential customers from this social media platform. Before buying a product or availing a service, people usually like to see the brand’s social presence and Instagram as a social media platform is preferred more than the rest of the platforms. You can get your content viral easily and reach more users like millions of views. Once you get more followers to your profile, you can connect your followers with the help of Instagram Live streaming and invite other famous influencers on your stream as well if you are willing to make a more positive impression you can get Instagram paid live viewers for your stream and increase viewership up to 10k in a few minutes.
5. Long-term connections
With the help of Instagram, you can connect more with your audience. Marketing on Instagram is more about forming long-term deeper connections with your followers and audience rather than simply focusing on selling different products and offering services. If you want to grow as a brand, the first and the foremost thing that you need to is to form a deep bond with your audience. This will help you to understand them better so that you can improve your brand’s efficiency and performance.
6. Link with Facebook
Facebook and Instagram are closely related and linked up with one another. Around 9 out of 10 Instagram videos are shared on Facebook. This shows the cross-platform promotion of content between these two social media giants namely, Facebook and Instagram. This is an ideal opportunity for social media marketers who want to form a bridge between these two social media platforms for driving more sales and enhancing the performance of the brands.
7. Instant sharing
Social media platforms like Instagram allow users to instantly share photos and videos. You can directly share your content from anywhere without facing any kind of hindrance at all. Instagram’s UI is mainly built keeping on mind that most of the Instagram users will use its app on their mobile devices. This means that your content can be easily and quickly shared on Instagram anytime and from anywhere all around the globe. This feature of Instagram makes it the perfect platform to share candid photos as well as behind the scene videos which can help you to bring a lot of traffic to your social media handle. Brands can utilize this amazing opportunity to increase their user engagement rate.
8. Absence of a filtered feed
For brands which are trying to grow, Instagram has proved to be a better place than Facebook which has a filtered feed and only makes your post visible to a smaller section of your audience. When it comes to Instagram, your Instagram is visible and appears to all of your followers on this social media platform. This feature of Instagram ensures that all your contents are seen by your audience in a chronological order. Try to post regularly and be consistent so that the chances of your posts getting seen by your audience increases a lot.
9. Influencer marketing
One of the most vital aspects that makes Instagram a really great place for promoting brands is influencer marketing. Influencer marketing is the most useful and powerful tool of social media marketing. Influencers are the people who have a large trusted follower base. As a brand you can collaborate with these influencers. Collaborations with these influencers on Instagram will help you to expand your market and connect to a much larger audience group. Instagram influencers will help you to drive a lot of traffic to your brand’s social media handles and website.
10. Drives sales
Last but not the least, Instagram helps brands to increase their sales. According to Shopify report, Instagram’s average order value from referrals is around $65. This value is comparatively higher than most of the social media platforms.
